Need To Know: Tracking Cookies

First in our series of Need to Know articles: Tracking Cookies.

Many things about your digital life fall into the Need to Know category.  Most of them are things which we tend not even to think about, for example, Tracking Cookies.

Whether you consider that having tracking cookies following you around is a good or bad thing, pretty much depends on whether they impact you or whether you don’t even notice them.

But love them or hate them, tracking cookies are here to stay, so if you are doing business on the web, or generating business on the web, then it’s a good idea to learn about this kind of cookie. Tracking cookies can help your business or hurt it.

Which times are which? When do these cookies help you? When do they hurt you? And how can you tell which is which?

We share here the Thought Leader consensus.


What is a Tracking Cookie? – Definition from Techopedia

Tracking Cookie: A tracking cookie is a text file that a Web browser stores on a user’s machine and that is used to track a user’s activity online. Tracking cookies are a specific type of cookie that can only track user activity through pages related to a site’s advertising, rather than establishing full surveillance capability through any website.
Digital Marketing Agency, need to know articles, tracking cookie

Web Tracking: What You Should Know About Your Privacy Online

Cookies, fingerprinting and beacons — tracking mechanisms. Cookies are the most widely known method to identify a user. They use small pieces of data (each limited to 4 KB) placed in a browser storage by the web server. When a user visits a website for the first time, a cookie file with a unique user identifier (could be randomly generated …

Tracking Cookies (Computer cookies): All You Need to Know …

Let’s set things straight once and for all with this guide on everything you need to know about tracking cookies! An Introduction to Tracking Cookies. Browser cookies, tracking cookies or simply just cookies are all tiny plain text files that are saved within your
browser while you’re surfing the web. Innocently, cookies are used to …

8 Ways to Delete Tracking Cookies – wikiHow

How to Delete Tracking Cookies. This wikiHow teaches you how to delete cookies on both computer and mobile browsers. You can perform these steps on Google Chrome, Safari, Firefox, Microsoft Edge, and Internet Explorer. Open Google Chrome….

Tracking the trackers: Introduction to cookies and web …

What exactly are web cookies and what do they do? This guide gives you an introduction to help you understand more about our Tracking the Trackers project.

And here’s what our fav browser, FireFox, has to say on the subject:

Today’s Firefox Blocks Third-Party Tracking Cookies and …

Firefox’s Enhanced Tracking Protection gives users more control. For today’s release, Enhanced Tracking Protection will automatically be turned on by default for all users worldwide as part of the ‘Standard’ setting in the Firefox browser and will block known “third-party tracking cookies” according to the Disconnect list.
making a tracking cookie

Of course, if you are the owner of a tracking cookie, then it can be useful to you in a variety of legitimate ways, so we give the other side of the picture too

How to Make a Tracking Cookie: 6 Steps (with Pictures …

How to Make a Tracking Cookie. Tracking cookies enable the owner of a Web site to obtain information from visitors to his or her site. The Web site’s owner can use the information to learn more about visitors and/or provide visitors with a…

and no article on a potential invasion of your privacy – with or without your consent – would be complete without a brief outline of some of the legal hazards

Tracking Cookies and GDPR – DZone Security

A developer considers the phenomenon of using tracking cookies that many non-paid services (like Facebook) use, and how it aligns with the GDPR regulations.